As a fervent Facebook trend watcher, I have seen some very interesting things. My newsfeed has been blown up with information about Syria, Edward Snowden, Miley Cyrus, and even hashtags (yet another idea that has already gone the way of the “poke”).
Some of this information is interesting; my understanding of the whole civil war and American-Russian relations is much better than a month ago. Other things are just hide your head in the sand embarrassing; I was just fine before I knew what twerking was and now it is a word in the dictionary.
Recently, the big hubbub is focused on a music video by the Ylvis, a Norwegian variety show brother duo. The video, entitled “The Fox”, is all about what noise a fox makes. If you have not seen this video yet, I would suggest you do so now:
We all know dogs woof, birds tweet, and cows go moo, but have you ever wondered what sound a fox makes? Is it ring-ding-ding-ding-dingeringeding? Joff-tchoff-tchoff-tchoffo-tchoffo-tchoff? Fraka-kaka-kaka-kaka-kow? Nope. It sounds like this:
Imagine hearing that alone at night. It would be terrifying. However, I would be more concerned about stumbling upon a group of Norwegians dressed as foxes doing a choreographed dance in the woods.
The whole video leaves me dumbfounded. I do not know whether to laugh, sing a long, dance, just walk away, or some awkward and uncomfortable combination of two or more. Regardless, it has every quality a good music video needs to go viral:
- Humor: Without some kind of emotional connection, no one is going to want to even watch a video, much less share it with his or her social network. One of the greatest things we possess as human beings is the ability to get together and laugh.
- Catchy lyrics: A simple tune is something that a person needs at times. It wriggles its way into his or her head and there is little that can be done but sing along. The next thing you know, someone asks what he or she is singing and then someone else is exposed. It is a bit like a zombie virus without the whole dying and eating brains thing.
- Tasteful auto-tune: There are few things worse than overbearing auto-tuning in a song. Just ask anyone who has listened to Akon. Auto-tune is like parsley; it makes everything on the plate prettier, but it is not actually part of the meal.
- Animals: People love animals. Period. Sure, there may not be any real animals, but there are some wonderful animal costumes.
These are probably not all of the reasons for the sudden popularity of Ylvis’ latest music video, but the most noticeable. Of course there is the question of good cinematography, but Cinema and Media Communications is not my major. I just know I liked what I saw. And apparently so did a few other people. Sure, it is no “Gangnam Style”, but it will continue to entertain the masses until the next craze comes along.